Store Discovery Optimisation

Optimise the discovery of your stores!


THE CHALLENGES OF STORE DISCOVERY OPTIMISATION

Capturing proximity searches (Google, Facebook, Bing, etc.) for the products you sell

Providing all the information that allows customers to discover you (address, opening hours, products, etc.)

Being discovered through different criteria: name, location, products or product category, photos, etc.

Animating your local digital presence on Google My Business, Facebook, etc. to engage your customers

STORE DISCOVERY OPTIMISATION, THE POWER TO BE FOUND

SDO is the SEO
for physical stores

SEO (Search Engine Optimisation) can generate traffic and sales on merchant sites, while SDO (Store Discovery Optimisation) aims to generate traffic and sales for physical shops.

SDO is thus a true innovation for the physical brand networks since it places them on a par with e-merchants in terms of searches and the ability to be discovered.

At a time when the smartphone plays the role of universal compass, optimising your ability to be discovered on the audience hubs of Google My Business, Facebook or Bing, is a major challenge in generating physical traffic and sales in your brands network.

1 kilometre walk...
this attracts customers

In e-commerce, the last kilometre is often the most complicated and expensive to accomplish. The last kilometre that allows a purchase made online to be placed into the hands of the consumer is fraught with pitfalls: incorrect addresses, nobody to receive the package, etc.

In the physical world, the problem of the last kilometre also exists, but it is reversed. In this case it is having that last kilometre covered by the consumer coming to buy in store. This also includes a number of pitfalls: finding the address, the opening hours, the products, etc.

The role of Store Discovery Optimisation is to simplify this first step of the customer experience by ensuring an optimised presence on Google My Business, Facebook Store Locator, Bing, etc.!

Finding is good,
going there is better!

SDO doesn't only make you easier to find for your customers, it can also make them want to walk through the door of your stores by bringing your digital presence to life. Google My Business or Facebook allow very effective geolocalised highlighting.

A promotion, a store opening, the Sales, etc., there are many opportunities for local communication depending on your business plan.

Store Discovery Optimisation allows you to control the local digital presence of your national or international network of stores, while promoting the presence of your stores at local level.

LOCAL IS BECOMING TRENDY AGAIN...

0%
of all retail sales in France are made by physical trade, compared to 8% for online commerce (Fevad)
0%
of people who have carried out a proximity search on their smartphone go to a store within 24 hours (Google)
0%
of people consider the use of technology by local merchants essential in the capture of new customers (Opinion Way)
Give your future clients a chance to discover your stores!

SDO allows people in your area (neighbourhood, city, etc.) to easily find you through different criteria on the principal local audience hubs: Google My Business, Facebook, Bing, etc.

  • Search by brand (e.g. Pandora, Pulsat, etc.)
  • Search by product category (e.g. jewellery, appliances, etc.)
  • Search by product (e.g. bracelet, microwave, etc.)
“The Store Discovery Optimisation implemented by Effilocal makes it possible to significantly increase the discovery rate of our customers’ stores” Olivier Haas, Co-Founder of Effilocal

HELP YOUR STORES BE DISCOVERED WITH EFFILOCAL

Contact Effilocal for...
  • SEO of your stores

    Strengthen your discoverability to customers searching locally for your brand, products or product category on Google, Facebook, Bing, etc…

  • Bringing your local digital presence to life

    Communicate the highlights of your business plan to engage people who discover you and encourage them to visit your stores.

  • Taking advantage of a team of SDO experts

    Increase efficiency by calling on experienced experts in digital referencing techniques for physical stores, a new profession not maintained internally.

Soyez découvert - SDO

Want to know more
about Store Discovery Optimisation?

Download our "BE DISCOVERED!" booklet
- Definition and context
- The challenges of SDO for brand networks
- The KPIs to monitor

THEY OPTIMISE THE DISCOVERY OF THEIR BRAND NETWORKS

    WHO ARE WE?

    Effilocal, Store Discovery Optimisation expert, works with brand networks to facilitate the discovery of their stores by new customers.

    To achieve this, Effilocal optimises the presence and animation of stores on the principal audience hubs, such as Google My Business, Facebook, Bing, etc.

    Effilocal is a subsidiary of the Effinity group, specialised in digital acquisition.

    WHERE ARE WE?

    In order to be closer to its customers, Effilocal has offices in :

    France :
    • Paris, 80 rue Taitbout, 75009
    • Montpellier, 3 Plan Duché, 34000
    • Bordeaux, 13 Rue Latour, 33000
    • Roubaix, 33 Grande Rue, 59100
    • Béziers, Route de Bessan, 34500
    Germany :
    • Munich, Münchener Strasse 23a - 85540 München Haar
    Spain :
    • Barcelona, Passeig de Sant Antoni, 2 – Entr. 3, 08014

    COMMENT NOUS CONTACTER ?

    To reach Effilocal, use the above form or contact us on the following numbers:

    +33(0) 1 40 18 54 04