Optimise the discovery of your stores!

SDO is the SEO
for physical stores

SEO (Search Engine Optimisation) can generate traffic and sales on merchant sites, while SDO (Store Discovery Optimisation) aims to generate traffic and sales for physical shops.

SDO is thus a true innovation for the physical brand networks since it places them on a par with e-merchants in terms of searches and the ability to be discovered.

At a time when the smartphone plays the role of universal compass, optimising your ability to be discovered on the audience hubs of Google My Business, Facebook or Bing, is a major challenge in generating physical traffic and sales in your brands network.

1 kilometre walk...
this attracts customers

In e-commerce, the last kilometre is often the most complicated and expensive to accomplish. The last kilometre that allows a purchase made online to be placed into the hands of the consumer is fraught with pitfalls: incorrect addresses, nobody to receive the package, etc.

In the physical world, the problem of the last kilometre also exists, but it is reversed. In this case it is having that last kilometre covered by the consumer coming to buy in store. This also includes a number of pitfalls: finding the address, the opening hours, the products, etc.

The role of Store Discovery Optimisation is to simplify this first step of the customer experience by ensuring an optimised presence on Google My Business, Facebook Store Locator, Bing, etc.!

Finding is good,
going there is better!

SDO doesn't only make you easier to find for your customers, it can also make them want to walk through the door of your stores by bringing your digital presence to life. Google My Business or Facebook allow very effective geolocalised highlighting.

A promotion, a store opening, the Sales, etc., there are many opportunities for local communication depending on your business plan.

Store Discovery Optimisation allows you to control the local digital presence of your national or international network of stores, while promoting the presence of your stores at local level.

SDO allows people in your area (neighbourhood, city, etc.) to easily find you through different criteria on the principal local audience hubs: Google My Business, Facebook, Bing, etc.

• Search by brand (e.g. Pandora, Pulsat, etc.)
• Search by product category (e.g. jewellery, appliances, etc.)
• Search by product (e.g. bracelet, microwave, etc.)

Want to know more
about Store Discovery Optimisation?

Download our "BE DISCOVERED!" booklet
- Definition and context
- The challenges of SDO for brand networks
- The KPIs to monitor